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Luxury Packaging Trends and Techniques

Although it may be mistakenly labeled as packaging reserved only for luxury products, luxury packaging is much more common in everyday life. Especially during the holiday season when all gift packages become brighter and more stylish. Luxury packaging designs can change the entire aura of a gift, providing more excitement and satisfaction to your loved ones.

Luxury Packaging Trends

Packaging trends can change rapidly each year, depending on consumer interest. However, the high-end nature of the product and packaging, the feeling of uniqueness, and the distinctiveness of the experience itself lie at the heart of every luxury packaging trend. Here, we have listed some popular trends among luxury brand packaging preferences.

Maintaining Sustainability

The sense of privilege plays a major role in the luxury market. However, this is not the case when it comes to our environment. Sustainable packaging trends worldwide are also reflected in the luxury market, and it is possible to use sustainable materials and create a special design. In fact, being sustainable is now considered the new chic. Whether the product is luxurious or not, today’s customer profile shares the same sensitivity towards sustainability. Therefore, taking the necessary steps to reduce waste is the number one priority in packaging for all kinds of brands. With this awareness, global premium brands such as Giorgio Armani and Estée Lauder are also transforming their products and packaging into recycled materials. Burberry is another example, using FSC-certified cardboard packaging among the most recognized fashion brands.

Personalization

One thing that sets luxury products apart from others is their uniqueness. Consumers expect this experience not to be limited to the product alone, but to begin at the very start of their journey. Therefore, personalizing packages is an excellent way to increase curiosity and engagement. An article from FESPA points out that from fine edge cutting to the inclusion of multiple sensory materials in a single package, there are many techniques to personalize packaging, and these have become crucial for the luxury product market. With the advancements in digital design, packaging design combinations are limitless. This way, rapidly changing perspectives and the individualized fabric of the boxes have become more familiar to luxury market consumers.

Unboxing Experience

Vlogs, package-opening reels, outfit selection stories… Social media and influencer marketing have certainly brought a new perspective to product evaluation. The unboxing experience is perhaps the most prominent example of this. With premium products, the experience with the packaging plays a significant role in the entire journey. Consumers can be influenced by the packaging and unboxing videos they’ve seen. In fact, this can even create a domino effect. A 2015 research report shows that consumers are thrilled when they receive luxurious packaging, and in this way, they may also share their unboxing experience.

Luxury Packaging Ideas

As mentioned earlier, in this era of technology, there are unlimited combinations of graphic designs, materials, and production techniques. This could lead to confusion in terms of choosing the ideal final packaging product. However, what a luxury package aims for is clear, and this can serve as a guide for choosing the best options. A package should be simple yet chic, shiny but elegant, and it should target multiple senses at once so that it no longer remains just a container for the product but becomes a unique experience in itself. Here are some suggestions that could bring your packaging design closer to the ideal.
Metallic Foil

Metal Foil

From business cards to perfume packaging, the metallic look is everywhere. The chic metallic foil is applied to the product using a specific technique, making it one of the most popular looks on luxury packaging.
Micro Foil Textured

Micro Foil Texture

This striking effect owes its glory to aluminum foil, and the immersive look created by micro-patterns elevates it to the next level. Through the effect of moving patterns, a three-dimensional illusion captures attention. With its glorious appearance, this technique is not for everyday products but is best for exceptional products.
Matte-Gloss

Matte-Gloss

Matte and glossy print designs are one of the indispensable effects for cosmetic and clothing packaging. The matte and glossy parts are resistant to fingerprints, protecting the quality and luxurious appearance of the product on the shelves.
Spot UV

Spot UV

A shiny look is always captivating. However, it is important to carefully select which part to highlight on the surface. Spot UV is the perfect technique to apply varnish only to selected parts with great clarity. Moreover, this technique is also preferred to maintain sustainability goals as eco-friendly objectives.

Micro-Textured Pattern

Carton Box Print’s specific technique allows packaging to have a combined micro-texture pattern, creating a rich composition on the surface. This technique is particularly preferred for high-end food packaging, adding a layer to the superior quality of the product and increasing consumer excitement.

Visit our Premium Packages page to learn more about our techniques.

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