Trends and Techniques in Luxury Packaging
Even though it could be mislabeled as a package for only luxurious products, luxury packaging is much more common in daily life. Think of the holiday season when all the gift packages become even more shiny and chic. Luxury packaging designs can change a gift’s whole aura, giving your loved ones more excitement and satisfaction.
Luxury Packaging Trends
Packaging trends may change rapidly every year in line with consumers’ interest. However, the premium nature of the product and the package, the feeling of uniqueness and the specialness of the experience itself are at the core of every trend in luxury packaging. We have listed here some popular trends among the luxury brands’ packaging preferences.
Keeping Sustainability
Sense of privilege is part of the luxury market. However, it is not the case when it comes to our environment. Sustainable packaging trends over the world reflects on the luxury market as well, and it is possible to use sustainable material and produce a special design. In fact, being sustainable is the new chic. In addition, whether the product is luxurious or not, today’s customer profile has the same sentivity on sustainability. Therefore, taking the necessary steps to reduce the waste is number one priority of packaging for all kinds of brands. Upon this awareness, global high-end brands such as Giorgio Armani and Estée Lauder also turn their products and packages into produced from recycled material. Burberry has been another example of using FSC-certified cardboard packages among widely known fashion brands.
Personalization
One thing that differentiates luxury products from others is that it feels unique. Consumers expect this experience not to be limited to the product, but rather to start from the very beginning of their journey. Therefore, personalization of packages is a great way to increase curiosity and engagement. An article from FESPA states that from fine edge cutting to the inclusion of several sensory materials into one package, there are many techniques serving to personalize packages and they became crucial for luxury products market. With the advances in digital design, the combinations of package designs are limitless. This way, rapidly changing outlook and individualized fabric of boxes have become more familiar to the consumers of luxury market.
Unboxing Experience
Shop with me vlogs, package opening reels, pick my outfit stories… The social media and influencer marketing has surely brought a new perspective on the evaluation of products. Unboxing experience is perhaps the most eminent example of it. With premium products, the experience with packaging has an important share in whole journey. Consumers can get influenced from the product starting from its package and the unboxing videos they have seen. In fact, it may even create a domino effect. A research report from 2015 shows that consumers are excited when they receive luxurious packages, and in this way they can also share their unboxing experience.
Luxury Packaging Ideas
As mentioned before, there are limitless combinations of graphic designs, materials, and production techniques at this era of technology. This might cause confusion in terms of choosing the ideal final product of the packages. However, what is aimed by luxurious packaging is clear, and this can be a guide into choosing the best options. A package needs to be simple yet chic, shiny yet elegant, and it has to aim for multiple senses at a time to take it out of being a container for the product but to become a unique experience itself. Here are some suggestions which may take your package’s design closer to be the ideal.
Metallic Foil
From business cards to perfume packages, metallic look is everywhere. The chic look metallic foil provides is applied on the product with a specific technique, making it one of the most popular looks on luxury packages.
Micro Foil Textured
This eye-catching effect takes its glory from foil, and the immersive look created by micro patterns elevates it to the next level. Through the effect of moving patterns, a three dimensional illusion captures the attention. With its glorious look, this technique is not the one for the daily products, it is rather the best for outstanding ones.
Matte-Gloss
Matte and gloss printing designs together is one of the most indispensable effects for cosmetic and apparel packaging. Both matte and gloss parts are fingerprint resistant, protecting the quality and luxurious look of the product on shelves.
Spot UV
A glossy look is always captivating. However, it is important to choose which part to highlight on the surface. Spot UV is the perfect technique to apply varnish only to selected parts with a high clarity. In addition, this technique is also preferred to maintain sustainability goals as an environment friendly one.
Micro Textured Pattern
Carton Box Print’s specific technique enables packages to have combined pattern of micro textures, which create a rich composition on the surface. This technique is especially preferred for premium food packages, adding a layer onto the premium quality of the product and increasing the excitation for consumers.
Check out our Premium Packages page to find out more on our techniques.
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